They went down so well that we had to have them back in 2021 Chris Hillman - Wokingham Festival organiser
Wokingham Festival promotion - Flutatious Spacechick
After the disapointments of live gigs being cancelled in 2020, lots of organisations started to announce live music events starting in July 2021
You couldn't a Facebook page for more than a few pages without seeing that this festival or that music event was going to happen somewhere close to where you live.
This was great. The UK was getting back to normality, and, at last, music was coming back on stream.
However, the choice was overwheming, and Wokingham Festival needed to be heard above all the noise.
The organisers therefore decided to promote the festival using videos that had been shot in previous years. As well as overview videos that showed people having fun, the kids entertainment, the food, and the other facilities
One of these was a performance of "Spacechick" by Flutatious
The format of the festival is that on Saturday and Sunday, Pop, Classic Rock, and Tribute acts are featured. On the August bank holiday, the emphasis is on Prog Rock. Flutatious fitted more clearly into that category, even though their music as very accesible, and somewhat folk music influenced
The result of this promotion was that advance tickets sold in much, much higher volumes than previous years, even in this highly competitive environment
Other festival promotion articles can be found here, and here